Overview of week 13

Happy Friday! Last night we had Krista Ledbetter from Kennedy Communications join us to talk about handling client social media accounts. I live tweeted her talk so if you didn’t get to make it to class, please look back at our course hashtag.

Assignments for week 13 are posted in Blackboard for you. The survey of speakers is anonymous so please feel comfortable to give your honest feedback.

As we move forward, please review the rubric labeled “Website Project Rubric.” This is how I will grade your WordPress project that is due May 8th.

Have a good week!

Michele Wingate Rocks Social Media

Michele Wingate, American Family speaks to Social Media Writing students

Michele Wingate, American Family speaks to Social Media Writing students

Last night we had the honor of having Michele Wingate from American Family as a guest speaker. She provided great information on how American Family approaches its social media. I live tweeted her presentation using our class hashtag. Check it out to see some snippets from her talk. Also, feel free to reach out to her on Twitter at @MicheleWingate.

Change of time/date for Andy Carvin’s Google Hangout. He will be traveling the day we had originally planned so our new day and time is now Monday evening at 6 p.m. CST. I hope you can make it. This was the only time we could find that works. Please let me know ASAP if you can participate in the Hangout. One of the assignments for next week is to post three questions for Andy. Please make sure these are done by Monday. Thank you for understanding and being flexible to Andy’s schedule.

I announced one change last night. Instead of taking five Twitter quizzes by the end of the semester, you only need to take two. I will swap out one of your quizzes if you prefer. Twitter quizzes will continue to be offered at every face-to-face session.

For the next week, you are to focus on LinkedIn. There are two videos and articles for you to read in the Lecture tab. Please make sure to connect with me on LinkedIn so that I can view your profiles.

Have a great week!

Overview of Week 10

Good morning! Last night we did a run-through of Google Hangout. Remember to keep your screen on mute unless you’re speaking, otherwise Google picks up all the background noise and moves main speakers back and forth. Our Google Hangout with Andy Carvin is in two weeks! I’ll provide more info on time after I confirm with him.

We have a guest speaker next week: Michele Wingate from American Family. One of your assignments is to post three questions for Michele in the class wiki. These need to be posted by Sunday so I can get them to her in advance of her presentation.

The lecture and assignments this week focus on press releases. Have a good week!

-Maureen

Facebook Brand Best Practices

Good morning!

Last night we went over Facebook brand page best practices. For those of you who were not in class, pull up the following Facebook pages: Red Bull and DSW. Look at their cover photos, profile pictures, menu buttons, about information, and how often the post. We also talked about Facebook’s algorithm and why people don’t see every posting in their new feed. On average only 16% of people who have liked your page actually see your postings. That’s a very small number. So to counteract that, and work with Facebook’s algorithm, there are a few tricks:

  • Post timely content (average of 1x a day)
  • Post high quality content (not silly postings about Happy Friday)
  • Posts with images and videos. This means actually uploading an image to Facebook – not just using the image that renders from a link, or using a YouTube link. Facebook views those as links which are not given as much weight.

If you look on Channel 3000′s page, you’ll see how they do this successfully. With almost every post, there is a picture. This is not the picture that renders from the link they posted. But rather they have actually uploaded a picture, and the information with the link is the description of the picture. This makes Facebook view this post as higher quality – making it rank higher. See example here:

 

Other feature we talked about: Highlighting and Pin to the Top. DSW’s page has done the highlight feature with its Annie Shoe Lover post. See here:

This highlight feature allows you to have an important post display across both columns. It’s good to use for important events in a timeline, or promotions. It’s also a nice way to break up the design of a Facebook page.

This highlight feature is found in the drop down menu to the right of a post. See example here:

Here are the options you see when you click on that drop down menu:

As you see in that image, there is also the feature Pin to Top. This allows a post to stay at the top of postings even after you’ve added more posts. For example, say your brand is running a month-long campaign so you want the post about that campaign to stay at the top of your page. Clicking on this feature will do that. Otherwise, that post will move down the page as you add more postings.

In two weeks:

Your assignment to review a brand’s Facebook page is now due April 3rd. Please be prepared to talk about these in class on April 3rd. Use the information from last night’s class to help with this review. For additional information about this week’s assignments, please view the Assignment tab.

Next week is Spring Break. Enjoy! The week after is an online session, so I will see you again April 3rd.

Phew! That was a lot to cover. Let me know if you have any questions.

-Maureen

Week 7: Library, Reporters on Twitter, Quizzes

View from the Madison College library

View from the Madison College library

Morning class! Last night was another great class. We started it off at the library where Donna gave an overview of library resources. I posted on Blackboard all the links she referred to in her talk. You can find them under the “Reading & Resources” tab in the left menu.

I enjoyed listening to your presentations on how your chosen reporters use Twitter. I will be posting those grades over the weekend, as well as the grades to your last blog post.

I noticed some due dates were incorrect on the syllabus so I fixed those and replaced the file on Blackboard.

There is also a rubric for your video PSAs posted on Blackboard to guide you with creating your PSAs. This is found in the “Rubrics” tab in the left menu.

I graded the Twitter quizzes from last night and updated the grade information in Blackboard. Keep tweeting with the hashtag #SMWMC when you see something good to share with the class.

Have a great weekend. See you in two weeks – when it’s hopefully warmer!

-Maureen

Week 6: Everything Video

Source: pixabay

Source: pixabay

Good morning, and happy Friday!

Can you believe we’re at week six in the semester? Nearly half way. Last night’s class was another online session. Everything is up on Blackboard for you. This week we focused on everything video – from Vine, Instagram, YouTube and creating your PSAs. Please watch the two video lectures before reading or doing the assignments.

I updated all grade information yesterday so that is up-to-date for you in Blackboard. Let me know if there are any questions.

Starting yesterday through next Thursday, anything tagged with #SMWMC on Twitter will be free game for the quiz next week.

Next week, we meet at the library at the start of class. Donna is going to show you all the multimedia tools the library has to offer to help with your PSA video assignment.

Have a good week. Stay warm!

M

You build spec homes?!

starbucksDo you ever find yourself sitting in a public space and end up enthralled in someone else’s conversation? That just happening to me while I was sitting in Starbucks. I sat down at a table next to two women who appeared to be having an interview or some kind of professional conversation. Not long after I opened my laptop and started drinking my grande coffee did I hear them talking about home construction and design. My ears perked up. (I’ve been reporting/writing on this market since 2005.)

Then I heard one of them women talk about specs and how important they are to her company, a semi-custom home builder in Madison. I wanted to jump over to their table. “What?! Specs?! You do specs? And they are valuable to your marketing plan?!”

Conversation continued on about building codes, energy requirements, the way they build their homes, trends, upgrades, the cost of their homes, client down payment requirements, which banks they use and why, etc. I know I should have been focusing on my work, but they were talking about the HOME INDUSTRY.

Don’t worry, I didn’t pull a Bridget Jones and fall over onto their table. But it was fun to hear them talk so positively about the housing market.

Week 2 Blog

Happy Friday! The lecture for week 2 was posted in Blackboard last night at 5:30 p.m. Please first view the lecture which is a YouTube video. Make sure to turn on your sound when you watch the presentation. After you review the video, please review the links of crowdsourcing examples.

Reminder that our room changed to D2643. See you there next Thursday. Have a great weekend!

-Maureen

Spring semester, week 1

lecture_hall_by_wolfqueen625-d30iaxuIt was great to meet you last night and I look forward to meeting the others who weren’t able to make it. Every week, I will post a blog here which will review what was discussed in class the night before, and what to plan for the next week.

For those who didn’t attend last night, please do the following:

  • Read the syllabus. This can be found in the Syllabus tab on the left side of Blackboard.
  • Watch the YouTube videos posted under last night’s class schedule.
  • Create a WordPress account if you don’t already have one. Go to www.wordpress.com to do this.
  • Start researching, thinking about what you want your WordPress site to be about.
  • Click on Lectures tab. Read the materials found in the folder for Week 1.

For next week:

  • Click on the Assignments tab. Complete the assignments for Week 1.

As noted in the syllabus, this class meets in person every other week. Therefore we will not meet next week. Your lecture for next week’s topics will be posted on Blackboard in the Lectures tab by 5:30 p.m. next week.

As always feel free to reach out to me with questions, concerns or comments.

See you in two weeks!

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