I’m excited to announce that I will be speaking on the topic of using Twitter for journalism at the Society of Professional Journalists’ Social Media Training event in May. Below are more details. Hope you can make it!
- WHY SOCIAL MEDIA?: UW-Madison journalism professor Katy Culver (@kbculver); Tom Bier, general manager of WISC-TV, Madison (@tombier); and Chris Keller, digital audience developer, Madison.com (@ChrisLKeller), will discuss the importance of social media to journalism companies, ethical considerations of social media use and how journalists can best use social media.
- DETECTING ONLINE BS: Sue Robinson, UW-Madison professor (@suerobinsonUW), on how to maintain credibility while also effectively using new social media platforms; with capsule descriptions of other platforms such as Pinterest and Storify to help us build new relationships with audiences.
- THE NEW FACEBOOK: David Douglas, reporter, WISC-TV (@News3David), and Nick Heynen, social media director, Capital Newspapers (@NickHeynen), will demonstrate the Facebook timeline and discuss how to interact with readers on the popular social media site.
- HOW TO USE TWITTER: Maureen Alley, community editor, Cygnus Business Media (@MaureenAlley); Jason Joyce, digital media director, Isthmus (@jjoyce); and Jackie Johnson, reporter, Wisconsin Radio Network (@MissPronouncer), will explain how to set up a Twitter account, why to use one, best practices, and how to generate story ideas and develop sources.
- A CONTRARIAN’S VIEW: Greg Downey, UW-Madison professor (@gjdowney), suggests social media may not be as useful as many journalists suspect and that it might even harm newsgathering.
Event is May 11, 2012 from 10 a.m. to 3:30 p.m. at the Capital Newspapers auditorium. Hashtag is #spjmadisontraining.